The purpose of an About Us page is to draw people’s attention and help them understand who you are and what you have to offer. With the ‘About Us’ page, as an online instructor you offer to students the opportunity to meet you by presenting some essential information about your personal and professional profile.
Apart from that, an About Us page also gives you the chance to establish a relationship with people you haven’t met yet, providing you with an extra competitive advantage over other course sellers who are promoting the same product, but fail to become well-known to the public.
In simple terms, here’s what an About Us page can do for you:
Introduce your brand: this gives you the opportunity to put a face on your ‘business’, to communicate the story behind it and why you.